COLLECTIONS:
Co-investment Atrium
Wed 11 Jun 2025
224th Co-Investing Atrium - Remo Brush
Omer Elrayah, founder of Remo Brush, shares how presenting at the 224th Co-Investing Atrium helped spark investor interest and momentum for their Miswak-infused toothbrush.
Omer Elrayah, founder of Remo Brush, shares his fundraising experience at the 224th Co-Investing Atrium, held on May 29, 2025. In front of a global circle of investors focused on consumer goods, impact and innovation, he presented RemoBrush, the world’s first Miswak-infused toothbrush, designed to tackle both oral health and environmental waste. In this video, he reflects on how the Atrium helped spark investor interest, open strategic conversations and move their funding efforts forward.
Correlated event

224th Co-Investing Atrium. RemoBrush
<h4>The Co-Investing Atrium will take place on <strong>May 29th, 2025, </strong>bringing together a curated circle of up to 15 international investors with interest in consumer goods, impact investing, and sustainable innovation to:</h4>
<p> </p>
<ul>
<li>Engage in networking and one-to-one meetings with each other</li>
<li>Share insights on emerging consumer trends and health-focused product innovation during an interactive round table</li>
<li>Explore a highly targeted, off-market opportunity in the dental wellness sector</li>
</ul>
<h4><br />
<span style="color:#f39c12"><strong>The agenda of the gathering:</strong></span></h4>
<ul>
<li>A round table with all investors, insights exchange</li>
<li>An exploration of the exclusive opportunity offered by Remo Brush</li>
<li>Following the live presentation from the founders, investors will engage in a collaborative feedback and co-development session</li>
</ul>
<p> </p>
<h4>The session will conclude with a series of one-to-one investors’ meetings, allowing for deeper conversations with the founders and with like-minded leaders</h4>
<p> </p>
<h4><span style="color:#f39c12"><strong>About the opportunity:</strong></span><br />
RemoBrush is launching the world’s first Miswak-infused toothbrush, with patents pending in the US, UK, Canada, Saudi Arabia, and the UAE. Created by a Harvard Dental Clinical Instructor,<strong> the product addresses two of the industry’s biggest challenges: environmental waste and declining oral health.</strong> Combining a bamboo handle and bio-based bristles infused with Miswak, the brush naturally kills bacteria, whitens teeth, strengthens enamel, and reduces gum sensitivity. A magnetic attachment adds storage convenience and user appeal.</h4>
<h4> </h4>
<h4><span style="color:#f39c12"><strong>Breaking down the numbers:</strong></span><br />
<strong>RemoBrush is raising $500K to scale production</strong>, marketing, and distribution efforts. With<strong> margins reaching up to 92%,</strong> the business is designed for strong unit economics. The team is actively seeking investors as well as retail, hospitality, and distribution partners to support a rapid go-to-market strategy. The product is positioned for high-impact growth in both developed and emerging consumer health markets.</h4>
<p> </p>
<p><strong>The 223rd Co-Investing Atrium will be held via Zoom, running for 3 hours</strong></p>
<address>(4–7 PM Dubai / 8–11 AM New York / 2–5 PM Zurich time).<br />
</address>
29th May 2025
Participants mentioned in the article

Omer Elrayah
Founder
RemoBrush
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