FundLabs is delighted to share this exciting investment 

opportunity. 

Led by a remarkable founder, Tonic Health is on a mission to make healthy nutrition accessible to everyone. Already the world’s most-watched brand in the nutrition space, it is high growth and on 

track to reach breakeven this year.

Key Highlights:

• Viral Reach & Community: With over 300M organic views this year and 1M+ highly engaged followers, the brand has built substantial consumer trust and visibility, bolstered by a book deal and regular TV and online features that amplify reach and advocacy.
• Successful Product Launches: Rapid traction in new categories such as kids’ gummies and baby drops, underscores the brand’s ability to quickly capture demand across segments.
• High-Growth Multi-Channel Model: Achieving £5M+ ARR with 3.5x YoY growth, driven by a multi-channel strategy:
  • Efficient DTC Model: Boasting a low £26 CAC, a 100% subscription-based model, 92% retention, and a 5:1 LTV/CAC, the brand sustains growth cost-effectively.
  • Channel Strength: With 7,000+ UK distribution points and top-tier TOCAS, the brand is achieving strong rates of sale across retail and Amazon.
  • Profitability Potential: A 50%+ gross margin fuels scalable marketing investments and long-term profitability.

Achieving this level of growth with a lean team and minimal investment in CRO, PR, brand marketing, and retail activation leaves considerable scalability potential in omni-channel marketing, new product development, and expanded organic content. This well-positioned brand offers vast growth potential and a unique, defensible position in the nutrition market.

Raising £3m, on track to close round end of the year. Brand is breakeven, funds will fuel inventory, marketing and team to continue its exponential growth trajectory and impactful mission.